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Have you ever wondered how Superbowl ads get made? Or how that Instagram ad gets you to click? In ADV 205 you’ll go behind the scenes to explore what a career in advertising could be.
Communication design principles used by art directors for research, exploration, and execution. Visual communication solutions using design principles with the appropriate digital technology. Design software includes Adobe CC Illustrator, Photoshop and Indesign.
Your foundational writing experience for the advertising world begins now! In ADV 225, you’ll learn AP Style, practice collecting reliable information, and produce a variety of written communications, applicable to real-world creative roles.
Sharpen your decision-making skills by solving real-world advertising problems in ADV 330. Get a glimpse of the fast-paced nature of advertising and view, approach, unpack, frame, and manage your way through actual advertising case studies.
This course informs students about the complexity and nuances of marketing communications in the global marketplace. Whether you work for a company in the US or abroad, the knowledge and skills gained from the course are essential to work in today’s advertising and media business.
The primary purpose of this course is to introduce you to the account planning and research roles in advertising, and to provide you with the important strategic perspective and technical skills needed to excel in the field.
Learn how to set objectives, develop strategies and choose communication tactics to achieve your communication goals. Dive into audience analysis and competitor analysis. Plus, get hands-on experience with media planning math and budgeting.
Need-based selling and leadership role in meeting client needs. Advanced methods of questioning, customer need analysis, negotiation, effective presentations and interpersonal communication relationships with clients. Sales role-playing presentations, business and technical writing, portfolio presentations, and case studies.
Theories of consumer betboom casino reviewbehavior and their applications to promotions disciplines. Using theories to solve problems and make managerial decisions faced by practitioners in advertising agencies, suppliers, and client side marketing functions.
Explore the power of branding by creating a brand manifesto. Build out your brand identity and culture through different kinds of media. Plus, create a Branding Case Study for Use in Your Portfolio.
Dive into digital analytics and leverage the power the data. You will learn how to collect, analyze and report on digital media analytics in order to inform strategic advertising and public relations decision making.
Has an advertisement ever made you think differently? In ADV 475, you’ll analyze representations, gauge group assumptions, perspectives, and dynamics, and make persuasive arguments about the impacts advertisements have on societies, cultures, and economies.
Sharpen your past work for professional presentation. This course will strengthen, expand and finalize your individual portfolio for career enhancement.
Put your knowledge into action! In ADV 486 you’ll develop an integrated advertising campaign for a real-world client, with design, media, and marketing elements.
Dive deep into digital media and its impact on society, while learning how to maximize digital advertising’s potential and leverage its data for greater effectiveness. Media/Account Management students are paired with Creative students to build bold digital solutions for dynamic challenges. This class is an in-person experience.
Love social media? Learn the latest trends in influencer marketing and advertising, how to grow your social media influence, and how to manage influencer relationships.
Get an inside look at the work of a public relations practitioner in the business of sport and entertainment.
Learn more about the emerging topics in advertising and public relations.
What is creativity and why is it important? Master creative problem solving with CAS 110. Learn the theories of critical thinking and practice solving complex problems to create impactful media content. Plus, learn how critical and analytical thinking support innovation.
For anyone looking to learn the important skills of design, this is the class for you! Explore the foundational concepts of print design and graphics while learning the fundamentals of Adobe InDesign, Adobe Photoshop and Adobe Illustrator.
If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.
Level up your storytelling skills by understanding the role of sound and editing in media communications.
In this course, explore creativity, innovation and entrepreneurship! You'll discover the habits and actions of innovative thinkers, the work of successful entrepreneurs and situate creativity specifically by focusing on inquiry, observation, experimentation, and other creative processes.
In CAS 116, learn how to visualize your ideas from sketching to final application in real and conceptual imagery using both traditional and digital methods.
Communicate through games in CAS 117! Develop responsive media and interactive designs through physical games and modern interactive software.
Essential techniques for creating single and multiple page layouts for print communication products.
Master professional web authoring techniques in media settings while practicing aesthetic design, modern production, and technology standards.
Get behind the camera in CAS 205. Learn the essential techniques for capturing, processing, and exporting digital images for the world of media.
Essential techniques for creating digital illustrations and graphics for media projects.
Fundamentals of animation including principles, technology and design techniques for stand-alone and web-based applications in media settings.
CAS 209 is a beginning level course designed to introduce students to producing and directing videos using single camera location videography and non-linear editing. You'll learn about professional video and audio techniques, technologies, aesthetics and procedures.
Learn how to propel a start-up forward by maximizing social media and other digital spaces. Review brand websites, videos, podcasts, and social sites and analyze how each further promotes an entrepreneurial idea.
Level up your skills by learning about the creation of content for digital media including current social media and interactive media, design principles and promotion of digital media.
Design effective corporate messages, conduct effective stakeholder analysis, set parameters and engage your audience this summer in CAS 832!
Practices for risk communication, public relations, and reputation management, case studies of corporate crisis and crisis management plan development.
Fundamentals of organizational communication, organizational mission statement, leadership, building successful teams, facilitating meetings, and communicating innovation.
Build your qualitative skills through social media storytelling, including finding, making sense, verifying, assessing and creating stories for online networking platforms.
CAS 842 covers the foundational principles and modern applications of ethics in media communication across specific cultures and countries.
Looking to brush up on your interviewing or public speaking skills? Enter COM 100 where you’ll dive into the ins and outs of human communication. Learn how to best communicate your skills and professional experience to future employers. An added bonus? Say goodbye to communication apprehension betboom casino reviewand public speaking anxiety.
Interpersonal communication is how we communicate with others. In COM 225, you’ll learn about different communication methods – verbal, nonverbal, conflict, computer-mediated and cultural communication, among others. These skills will help you best maneuver social connections personally and professionally.
Communicating to and for an organization – big or small – is no easy task, So, how do places like the local coffee shop or Google do it? Step into COM 240 and gather tips on how to effectively create a communication structure within an organization.
Mass media plays a central role in our lives, from shaping attitudes to influencing behavior and decision- making processes. This course is an exploration of the various influences – intentional or not – that mass media has on those who consume it. Things like entertainment media, political media, video games and more, will take center stage in this class.
How do we best communicate with people who are different than us? Learn about the different types of communication processes as they play out in race, ethnicity, class, sexual orientation and gender.
To be an effective communicator, you first must understand two of the most important life skills that drive effective social relationships: persuasion and conflict resolution. In COM 325, you’ll learn how to become more persuasive in your messaging and you’ll work through skills that lead to conflict resolution.
Learn to become an effective leader in a small group by understanding what makes a group tick. Dive into what makes communication in a group effective and what doesn’t, and the important role that communication takes on. Then, take these skills to your next group project or work meeting and reap the benefits.
Think about the first time you watched one of your favorite movies-- how engaged you were with the story; how close you felt to the hero and how you despised the hero’s enemy; how you got caught up in the hero’s journey to save the world or find true love or set right what is wrong. It is truly a magical experience of being transported to another place and time. That is what this course is about; how your brain processes media entertainment.
Why is it that communicating in close relationships can sometimes feel difficult? This course is designed to dive deep into the theory, research and skills needed to effectively communicate in a variety of interpersonal contexts, especially in close relationships.
Join COM 803 as you will learn the introduction to quantitative social science research methods and applied analysis for understanding research reports and developing graduate-level research projects.
Learn effective business communication through the theories and research related to power, language, leadership, feedback and teamwork.
Survey of research and practice regarding speech, hearing, and language disorders in children and adults.
Structural and functional analyses of the central and peripheral auditory mechanisms, and of the respiratory, phonatory, and articulatory mechanisms for speech.
Principles of speech production. Transcription of speech using the International Phonetic Alphabet.
Physical and psychological aspects of hearing. Measurement of hearing thresholds. Binaural hearing.
Clinical procedures in audiology. Aural rehabilitation procedures for individuals who are deaf or hard of hearing.
Introduction to the nature, causes, and clinical management of acquired communication disorders.
CSD 819 offers students the opportunity to engage with neurophysiological, speech-language, cognitive, neuropsychological and social/emotional rehabilitation associated with traumatic brain injury, dementia and right hemisphere neurological disorders.
CSD 880 provides preparation for clinical practicum placements including review of professional conduct, practice settings, caseload management and documentation.
Supervised clinical experience in the management of clients with speech-language disorders.
Historical background in media theory, production and distribution, and how it relates to society, culture and the overall media landscape.
The focus of this class is to help you understand the process of creating a film product. We will cover basic camera operation, capturing sound and appreciate the editing process route to a final film product.
This class will focus on best practices based on professional experience working in high-end post production facilities in Los Angeles and New York. The goal is for each student to have the technical knowledge and creative skill to land a job as an assistant editor in a top market.
DS 441 will help students learn the development of film, television, documentary and online storytelling projects in a group setting.
Join the education abroad program in India. This production experience focuses on the understanding of culture and exploration of the creative world.
This course covers various issues, skills and themes relating to Animation and Digital Storytelling.
This course of Low Budget films will be held asynchronously online.
If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.
Appreciating diverse stories, production styles, process and cultures through world media.
If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.
This course covers various issues, skills and themes relating to Multicam Production.
Supervised field experience at a professional digital storytelling organization.
Let’s talk media! That feels like a big word, doesn’t it? JRN 108 will take you on a media journey that highlights journalism and media industries of the U.S., while breaking down how these industries formed, how information gets disseminated and how these industries are structured. You’ll get a broad overview of journalistic and media practices, and their roles in our larger communication landscape.
What does a journalist do? How is a story formed? Dive right in with JRN 200 and learn the ins and outs of what it takes to be a journalist. You’ll learn reporting and writing skills; ethics and AP style. Plus, you’ll actually report on and write articles.
Storytelling isn’t just words. We know that so much more than that can create good stories. In JRN 203, you’ll learn how to tell stories through visuals! Whether it’s photos, an infographic or a reel, practice what makes an effective visual story.
Fundamentals of video storytelling using phone cameras. Basics of shooting and editing video. Video aesthetics. Natural sound. Audio and microphones. Interviewing. Journalism news gathering and ethics.
Let your creativity flow in this 2D animation course! Tell stories to educate or entertain using animations you develop. Learn the technical skills to create the images and practice the basics of putting together characters and plot.
The best thing about sports is not the games that get played. It has been the ability of athletes, teams and sports events to change the world in unimaginable ways. The class will analyze how sports have and can change the world – and how those stories were told by amazing journalists, photographers, filmmakers, videographers and social media experts. Are you the next amazing journalist to tell sports stories?
You will learn to do journalism in ways that are new, different and engaging, while always being accurate and fair. A key part of accuracy is to reflect the diversity of our communities and the ideas in our class by including everyone in our work. The work you do will be published on the Spartan Newsroom site.
Credible, trustworthy journalism is the cornerstone of a good story. Learn the skills it takes to bring your storytelling and that of others to the next level. In 305, you’ll learn how to edit for accuracy, brevity and maximum impact.
Learn the ins and outs of photojournalism. From visual communication to camera operation; software editing to the ethics of photos and videos. Create or take amazing visuals that tell an important story.
If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.
Have you ever wondered what stop motion animation is? Look no further than JRN 312. Practice storyboarding, plot and sequence development and be well on your to telling an engaging story sequence that captivates audiences. It takes some effort, but trust us -- it’s worth it.
For those who love history! How did journalism become what it is? Step back in time to see how it has evolved throughout the years. Learn about significant people, events and issues influencing the development of news media, and how media reported these events and issues.
Learn to extract meaning through images in JRN 345. Every image has a story, and in this course, you’ll practice how to take a critical look at visuals. You will train your eyes and minds to engage in a dialogue with images to become visually literate observers and responsible, compelling, and influential storytellers.
Explores the importance of journalism in the process of building governments in different countries. Students will get the opportunity to compare features of global media and coverage in international contexts.
Branding. Don't just brand your work, brand yourself. You'll learn branding principles to create and develop your own brand(s) to launch or further your own career as an entrepreneur, freelancer or other creative professional. This experience will set you up and teach you strategies for branding companies, projects and products.
If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.
When you hear John Williams, do you think of Jurassic Park? Star Wars? Jaws? Immediately, you know the iconic scores attached to each of those movies, don’t you? Well, you can create your very own score for a movie, trailer or TV in JRN 412.
Tell your stories in 3D in JRN 413! You’ll go over details, details, details! Face animation to hand gestures to camera sequencing -- you’ll learn it all.
This course covers legal and ethical issues related to reporting and presenting the news, journalists’ rights and responsibilities, federal and state regulations, platforms rules and regulations and the importance of legal precedent.
Storytelling for long-form narratives for magazines and other media outlets. Delve into the human interest angle when developing stories to educate and/or entertain. Learn how to pitch stories to get published.
Let’s talk about the environment. In this course, you’ll learn about the coverage of the environment. You’ll also have the chance to publish stories on Great Lakes Echo, the award-winning nonprofit, professional-caliber environmental news service that provides stories, photos, graphics and podcasts by students, faculty members and professional journalists.
Examine European sporting cultures (ancient and modern) in Paris and Rome. Study how sports journalism operates in both cities through experiential learning by attending tours, guest lectures, experiencing live sporting events and seeing sports journalism in action.
Learn more about local environmental problems and how they are connected to political, economic, social, and ecosystemic dynamics at a global scale.
Don't just brand your work — brand yourself. Learn branding principles to create and develop your own brand to launch or further your own career as an entrepreneur, freelancer or other creative professional.
If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.
Topic: Reporting Crisis and Disasters.
If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.
Topic: Careers in Sports Media and Professional Sports Organizations. Do you love sports and know you want to work in that world but aren't sure of what you could do? This class will explore the worlds of sports media and jobs within professional sports organizations. Prof. L.A. Dickerson will interview industry professionals betboom teamon site and by Zoom. Goal will be to provide insight into a myriad of potential sports-related occupations. Discussions will include skills required, job responsibilities, job hunting tips, possibility of internships, career advice and what working in that world looks like. Students will submit weekly writing assignments and there will be a final paper in lieu of a final exam. There will be assigned readings but no textbook. There also may be optional Zoom networking opportunities.
If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.
This course provides an introduction to, and overview of, the history and significance of mediated communication in our recent past. The course addresses print, radio, film, TV, phones, the Internet, social media and video games. And learn about the history, policy and ethics surrounding these media.
This course is intended to help students cultivate an appreciation of the role of information in the evolution of society, to become critical consumers of information and information products and services, and to provide a foundation upon which to build careers in such areas as media, information technologies, information management, and the design of information systems.
How do you understand digital users? In this class, take a look at methods for collecting data about people’s experiences, beliefs and practices related to the technologies they currently use. Then, learn how to interpret and utilize that data. Plus, dive into the careers related to this type of work.
Blend fun and critical thinking in MI 230. This game design course will give you a better understanding of the ins and outs of game design and development. Plus, learn more about the game design industry and game design technologies.
What is a digital footprint and digital privacy? This course will provide a high-level overview of different kinds of technologies involved in capturing this information, who owns it and controls it, and how it is used to both make our lives easier and at the same time more publicly visible.
Principles of 3D computer graphics applied in cinema, games, illustration, design and sculpture. Use of 3D software to create and manipulate synthetic objects, materials, lights, and cameras.
Get an introduction to VR through multiple lenses: historical, technological, psychological, and social. We will discuss potential impacts of VR (and the metaverse)—both positive and negative—within important societal domains, such as health, education, business, and relationships. Plus, you get to experience VR!
Explore the business side of media in MI 301. Given the increasing role of new media and digital communications, this course will explore how web, mobile, and social media may be utilized to reach target audiences and evoke desired outcomes.
This is a required class in the Information Science major, and this is your chance to get in and explore many of the areas of society that are impacted by changes in technology and what is being done to make things better. Read your textbook on the beach as this class is entirely online.
Learn about the impact of video games on society – from the historical, political and economic aspects. The class takes a broad overview of ongoing and broad research of the field of Game Studies, offering students an opportunity to understand how important, pervasive and impactful games are.
Learn to design a website using JAVAScript, CSS and HTML. You’ll start with an idea and move to the finished product. The best part? You’ll walk away with products to add to your portfolio, where you’ll have demonstrated your skill and understanding of designing for desktop and mobile.
This course covers the latest and greatest psychological research on avatars and is relevant to current and future designers of any medium that includes user self-representations (e.g., video games, virtual worlds, robots, automobiles, social media, etc.).
Learn how to write for games! In this course, you’ll learn writing techniques for games, you’ll engage in readily available tools to increase skills in game writing, and, importantly, you’ll work on your own game writing project.
Learn and apply server-side web technologies and database integration with client-side web technologies, to design, development, and deploy modern web sites, services, and applications.
Theory and workflow of feature characters for games, movies, and television.
Challenges and opportunities of implementing an information and communication technology in a developing country or underprivileged region of the United States. Hands-on experience conducting field work on location.
Online section. This class will delve deeply into the structure and mechanics of the human body, carefully analyzing section by section. An understanding of volumes of the muscles as well as how to depict their basic shapes will provide a solid foundation for students willing to have the human figure as the basis of their work.
Need-based selling and leadership role in meeting client needs. Advanced methods of questioning, customer need analysis, negotiation, effective presentations and interpersonal communication relationships with clients. Sales role-playing presentations, business and technical writing, portfolio presentations, and case studies.
Experience hands-on public relations writing in PR 225, with explanations of PR theories and practical applications of written business communications.
Explore the role and function of public relations in society and history, and understand the unique professional areas within the field of PR.
Production of social media and public relations messages to achieve strategic organizational communication objectives. Techniques for measuring success. Development of public relations portfolio.
Strategies and tactics for social media in public relations and advertising. Identify appropriate social media and digital platforms; planning and implementing strategic organizational communication programs; measuring success.
Strategic planning and ethical considerations in public relations, social media and digital media.
Introduction to using digital spaces and social media to propel entrepreneurship betboom casino reviewideas forward. Survey of how businesses and organizations' websites, videos, podcasts, and social media presence brand products and organizations. Website, mobile and social media presence to promote entrepreneurial idea.