Jennifer mcdermitt betboom team

Jennifer is a doctoral betboom team in the Advertising & Public Relations department. Her research aims to better understand older adults and their media use. She is particularly interested in digital immigration, political ideology, cultural values, and the spread of misinformation among this older demographic.

Jennifer currently serves as assistant professor and program lead for Marketing Communications at Northwood University. Prior to joining Northwood full time in 2020, Jennifer spent more than 20 years in the advertising, marketing, and corporate communications' industry. Throughout her career, Jennifer has managed marketing teams both on the corporate side and on the agency side, assisting several national and global organizations in their marketing communications' efforts. She earned her Bachelor of Arts in English from Michigan State University and Master of Science in Integrated Marketing Communications from Eastern Michigan University, where she was awarded 1st Place Gold in the national Marketing Edge ECHO Campaign Challenge for her graduate work.