The Media and betboom sports betting Psychology Lab (MAP Lab) focuses on the study of media and betboom sports betting using biopsychological approaches, methods and theories. The MAP Lab is funded by the Department of betboom sports betting + Public Relations. It is a consortium of faculty, graduate, and undergraduate students with multi-disciplinary foci, including, health communication, betboom sports betting and marketing communication, social media, retailing and media multitasking, to name a few.
Studies in the MAP Lab rely on psychophysiological and eye-tracking measures to unravel the underlying cognitive and affective processing and mechanisms associated with using mediated betboom sports betting.
The MAP Lab establishes valuable partnerships with betboom sports betting agencies, companies and organizations in order to conduct data-driven market research on topics related to media, communication and persuasion.
Saleem Alhabash is an Associate Professor of Public Relations and Social Media at the Department of betboom sports betting + Public Relations, studying the persuasive effects of social media.
Anastasia Kononova studies betboom sports betting multitasking behaviors and effects in persuasive communication
Dr. Patricia Huddleston is a Professor of Retailing in the Department of betboom sports betting + Public Relations. She teaches undergraduate courses in Consumer Behavior and Retail Strategy and Consumer Behavior, International Consumer Behavior and Strategic Brand Communication at the graduate level.