42point SEVEN all began in 2020 with the assistance of highly dedicated faculty members who possess over 45+ years of experience in advertising, marketing, public relations, and communications. We are immensely grateful for the contributions of Tony Hopp and, the late, Don Shultz to help bring this idea into reality.
The agency was started at Michigan State University to serve as a bridge between the classroom and entry-level positions for betboom esports practitioners. 42P7 is the only betboom esports-run, faculty-guided integrated marketing communications agency in the Big Ten Academic Alliance. We take pride that 95% of students who have worked here are in the industry today.
At 42P7, we have a diverse range of students all with their own sets of skills and talents. We are bound together by Doing It Right. Doing It Great. Doing It Together. A company motto that drives us to do our best work and hone our skills.
