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Mengyan Ma Ph.D.

Assistant Professor (Professor of Practice)

Department
  • Advertising + Public Relations
mamengya@msu.edu

Bio

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Dr. Mengyan Ma is an Assistant Professor (Professor of Practice) in the Department of Advertising and Public Relations. Before rejoining betboom dachaMichigan State University (MSU), she was an Assistant betboom teamProfessor in the Department of Communication and Journalism at the University of Wisconsin-Eau Claire (UWEC). Mengyan has been teaching undergraduate courses in different formats (e.g., in-person, synchronous and asynchronous) since 2015. Previous classes include Social Media and Communication, Advertising Message Strategy, Research Methods, Writing for Integrated Strategic Communication, Media Law and Ethics, Media Planning, Digital Analytics, and Account Planning and Research.

RESEARCH EXPERIENCE

Mengyan is a quantitative and qualitative researcher. Her research projects include but are not limited to uncovering what works for sales marketing/advertising, understanding the effects of emerging technology use, and investigating how family communication relates to psychological and physical health. Collaborating with the Media and Advertising Psychology (MAP) lab, she has examined the psychological effects and processes associated with using social media. Collaborating with the Family Communication and Relationships (FCR) Lab, she conducts and disseminates cutting-edge family communication research that explores family disruptions and processes that can make a difference in the everyday lives of families. Her research has been published in peer-reviewed journals such as Social Media + Society, Health Communication, Western Communication Journal, and the Journal of IEEE Transactions on Mobile Computing. Her co-authored paper, titled “A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat among College Students,” has been cited over 1,300 times. Mengyan is also interested in user experience (UX) research. She has earned a Google UX Design certificate by completing 7 courses and two large projects within 6 months.

INDUSTRY EXPERIENCE

Mengyan was a Marketing Manager of A Plus International Culture Communication Inc., responsible for managing relationships and seeking collaboration opportunities with local organizations to develop international cultural exchange programs and teacher training programs. She has worked as a writing counselor, marketing analyst, and advertising designer for different organizations. Before coming to the U.S., she interned at Beijing Media Network betboom teamas a journalist and program designer for many years.

EDUCATION BACKGROUND 

She received her Ph.D. in Media and Information Studies program with a Graduate Certificate in Community Engagement from MSU in 2021. She earned her master’s degree in advertising with an Advertising Ethics Certification from MSU in 2015. She got her bachelor’s degree in finance from Wuhan University (China) in 2013.

Mengyan is a researcher and an educator. She is a big believer of bridging the gap between education and practice.

Roles

Family Communication and Relationship (FCR) Lab

Health and Risk Communication Center (HRCC)

 

 

Research and Teaching

RESEARCH INTERESTS

  • Social Media
  • Family Communication
  • Advertising
  • Health Communication
  • Psychological Well-being

TEACHING COURSES

  • ADV205 Principles of Advertising
  • ADV225 Basic Skills for Advertising Careers
  • ADV330 Advertising Management Strategy

Related Work

MSU School of Journalism professor Bruno Takahashi, left, presented at the ICA conference.
MSU School of Journalism Professors Recognized at 2018 ICA
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Graphic for MSU at ICA 2019
Research in the Nation’s Capital: Professors Make Appearance at 69th Annual ICA Conference
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MSU at ICA 2023 with the ComArtSci square graphic in the bottom right corner
MSU at ICA 2023
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National Communication Association logo | 109th annual convention: Freedom | November 16-19, 2023 | National Harbor, MD
NCA 109th Annual Convention
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RECENT PUBLICATIONS

Dorrance-Hall, E., Zhang, Y., Wolfe, B., Ma, M., Li, W., Kuch, L., Cui, X., Edwards, A.L. (R&R). Different by definition: First-generation college graduates’ perceptions of family marginalization, resilience, and flourishing. Journal of Social and Personal Relationships.

Wolfe, B. H., Ma, M., Kuch, R., Zhang, Y., Cui, X., Edwards, E. L., Dorrance Hall, E. (R&R). A mixed-methods analysis of memorable messages received by first-generation college students from family members at graduation. Journal of Family Communication.

Hall, E., Ma, M., Yue, Z., & Kuch, L. (R&R). Women’s Work-Family Balance in Slovenia: Associations with Job Stress, Division of Labor Satisfaction, and Relational Wellbeing. International Journal of Communication.

Hall, E., Campbell, N., Carlisle, M., Lance, E., Ma, M., Scharp, K.M. (2022). Development and validation of a family member marginalization measure (FM3): Difference, disapproval, and exclusion dimensions. Western Communication Journal. 

Cash, S. B., Alhabash, S., Fretes, G., & Ma, M. (2022). Food, beverages and social media: trends and tools for economic research. In A Modern Guide to Food Economics. Edward Elgar Publishing.

Hall, E., Ma, M., Azimova, D., Campbell, N., Ellithorpe, M., Plasencia, J., Chavez, M., Zekdes, G., Takahashi, B., Bleakley, A., & Hennessy, M. (2021). The mediating role of family and cultural food beliefs on the relationship between family communication patterns and diet and health issues across racial/ethnic groups. Health Communication, 36(5), 593-605.

RECENT CONFERENCE PRESENTATIONS

Wolfe, B. H., Ma, M., Kuch, R., Zhang, Y., Cui, X., Edwards, E. L., Dorrance Hall, E. (2024) A mixed-methods analysis of memorable messages received by first-generation college students from family members at graduation. Paper accepted to present at the 110th Annual Meeting of the National Communication Association (NCA), New Orleans, LA, United States.

Dorrance-Hall, E., Zhang, Y., Wolfe, B., Li, W., Kuch, L., Ma, M., Cui, X., Edwards, A.L. (2024). Different by definition: First-generation college graduates’ perceptions of family marginalization, resilience, and flourishing. Paper accepted to present at the 110th Annual Meeting of the National Communication Association (NCA), New Orleans, LA, United States.

Edwards, A., Hall, E., Wolfe, B., Kuch, L., Ma, M., Zhang, Y., & Xiao, C. (2024) “My mother was far more involved”: A mixed-methods examination of parental communication about career choices. Abstract accepted to present at International Association for Relationship Research (IARR), Boston, MA, United States.

Wang, T., Hall, E., Spates, S., Ma, M., Wolfe, B., Edwards, A., & Zhang, Y. (2024). Navigating Incoherent Systems: Dyadic, Family, and Community Communication Opportunities and Challenges of First-Generation College Students During and Beyond Higher Education. Paper accepted to present at the Central States Communication Association Conference, Grand Rapids, MI, United States.

Hall, E., Ma, M., Yue, Z., Kuch, L., & Earle, K. (2023). The role of family communication and social support availability in Slovene adults’ romantic relationship satisfaction. Paper presented to the National Communication Association Annual Conference, National Harbor, MD, United States.

Alhabash, S., Dong, C., Subhalakshmi, B., & Ma, M. (2023). What if Others Seet it? Investigating Effects of eWOM Privacy, Social Tie Strength, and Product Category Stigmatization on Persuasiveness of eWOM messages on Instagram. Abstract presented to the Annual International Communication Association Conference, Toronto, Canada.

Hall, E., Earle, K., Ma, M., Osika, K., & Kuch, L. (2023). Work-Family Balance in Slovenia: Associations with Job Stress, Division of Labor Satisfaction, and Relational Wellbeing. Paper presented to the Annual International Communication Association Conference, Toronto, Canada.

Alhabash, S., Dong, C., & Ma, M. (2022). Using TPB to predict advertising outcomes for products varying in perceived stigma: The cases of cannabis products, online dating sites, and food delivery services. Paper presented to the conference of American Academy of Advertising (AAA), St. Petersburg, FL, United States.

Contact Information

404 Wilson Rd., Room 362
Communication Arts and Sciences Building
betboom dachaMichigan State University
East Lansing, MI 48824

https://www.linkedin.com/in/mengyanma/