Bobbie is a former industry professional with cross-disciplinary experience in business, marketing, and communication. Her research navigates consumer behavior in digital contexts, with a special emphasis on the impact of social media influencers, negative online reviews, and managerial responses. Bobbie possesses a Master's degree in Marketing Research from the Eli Broad College of Business.
Previously serving as a Director of Marketing at a nationally recognized ski and golf resort and a Corporate Social Media Strategist in the healthcare sector, Bobbie's professional journey informs her scholarly pursuits. Her research navigates consumer behavior in digital contexts, focusing on the topics of online reviews, social media influencers, and emerging betboom sports bettingcommunication technologies within the hospitality industry. This work has led to notable publications in the Journal of Hospitality & Tourism Research, International Journal of Hospitality Management, and Communication Reports.
Bobbie has led courses as the instructor of record for Introduction to Marketing Analytics, Human Communication, Group and Leadership Communication, Social Media Applications, and Introduction to Marketing. Beginning in fall 2024, she will teach Business Communication in the full-time MBA program at Michigan State.