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betboom dacha dubaiJulie Beaty, M.B.A., is a Professor of Practice in the Department of Advertising + Public Relations at Michigan State University. She has also taught at Oakland Community College and Robert Morris University. She has 30+ years of experience in the marketing, advertising and education industries.

Julie began her career at Leo Burnett Co. in Chicago where she held positions in media research, strategy and investments.  While at Leo Burnett she partnered with Nielsen in establishing cable reporting metrics and established the Leo Burnett media evaluation system.  Her background also includes extensive sales leadership experience.  Julie was transferred to Los Angeles by BET to help grow their advertising sales office. She was later recruited by Viacom and eventually ran the Western Region’s Family property platforms (Nickelodeon, Nick-at-Nite, TV Land).  While at Viacom she led their Entertainment Vertical – tripling the verticals spending. After nearly a decade at Viacom she relocated to Michigan where she ran the Oxygen Network office and launched Xandr’s Detroit office focusing on audience analytics and television attribution metrics.  Mostly recently, Julie held the position of Vice President at iHeartMedia where she created their automotive summit and led the domestic automotive partnerships. Her media leadership expertise includes: linear TV, connected TV, streaming video, experiential, digital, programmatic, betboom dachadata analytics, radio and print.

Julie received her MBA from Central Michigan University and has a BS in Psychology.  She has certifications from The Trade Desk in Data Driven Planning, Connected TV and Marketing Foundations. She founded the Women in Advertising & Communications Mentorship Program, connecting MSU’s students with female leaders in the industry. She is dedicated to community service being twice elected to the West Bloomfield Board of Education, she is also an active volunteer with American Red Cross Disaster Relief and Forgotten Harvest.

ADV 445 Programmatic Media Buying

ADV 205 Principles of Advertising

CAS 839 Media Analytics

ADV 432 Digital Media Planning & Buying 

ADV 486 Integrated Campaigns

Education Abroad Program Director - ADV 334 International Advertising